HOW YOU CAN BEAT THE SEO ALGORITHM:
3 PROVEN METHODS TO SKYROCKET YOUR WEBSITE'S "SEARCH-ABILITY" ONLINE
make your website and your listings mobile friendly
Take a ‘Mobile-First’ Approach to listings and sites. As a younger generations of consumers enter the market, its important to keep up with the times. GOOGLE NOTICES!
September 2020, Google switched to mobile-first indexing for all sites.
PRO TIP: Use Google Search Console’s Mobile-Friendly Test Tool to see how Google’s mobile search agent views your site.
MASTER KEYWORD RESEARCH
KNOW. DETERMINE. GAUGE.
KNOW: What words and phrases your target audience is searching.
DETERMINE: Which words to target, and how it fits your brand.
GAUGE: The need and demand for your product or service.
PRO TIP: Google Ads Keyword Planner is a free research tool. However, you will need an active Google Ads campaign to access it.
BOOST YOUR LINK EQUITY
NEED. MORE. LINKS.
Use link acquisition and content marketing to organically increase your link equity, without forcing growth.
CONTENT MARKETING: Create articles, videos, and content that people want to share and link to. As more people are exposed to the content, the potential for links increases.
LINK ACQUISITION: Reach out to others and requesting a link or an arrangement that would lead to a link, such as a guest post or interview.